Anzac Day advertising guidelines
The Ministry for Culture and Heritage provides guidelines about the use of the word Anzac in advertising.
Welcome to the refreshed CAB website
The new site has been designed to make it easier to find key information about submissions, classifications, guidance material, and how we work with advertisers and broadcasters.
Christmas Hours & Material Deadlines
CAB will be closed from 5pm Tuesday 23 December until Monday 12 January 2026.
Below are the broadcasters’ material deadlines for this holiday season. Note that there are differences between the networks so please take extra care.
Advertising Restrictions Lifted — Better Broadcasts Ahead
Broadcasters are no longer restricted from airing advertisements on Sunday mornings or key public holidays, including Christmas Day.
Important Pool Advertising Guidelines
As we head into the summer months, it’s the perfect time to review the Advertising Standards Authority’s essential guidelines for depicting swimming pools in ads. Safety is a priority, and following these rules helps ensure compliant, family-friendly content.
Guidelines for motor vehicle advertising
The NZ Transport Agency (NZTA) is encouraging motor vehicle advertisers to take extra care when using footage filmed overseas.