Jeremy Wells working well for Meridian

Tue, 07 Feb 2012 www.thinktv.co.nz

Who's it for: Meridian by Assignment Group and Perendale. Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there's a pretty good storybehind the ad too.  
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Ronan Keating on TVNZ's Saturday Breakfast

Thu, 02 Feb 2012 www.thinktv.co.nz

In a television exclusive, the Saturday Breakfast team have been granted Ronan Keating's one and only New Zealand television interview. Rawdon Christie and Toni Street will be talking to Ronan tomorrow night, ahead of his only Auckland concert, held at Vector Arena. The interview will air on Saturday morning, February 4. Toni Street says: “I ...
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TV viewing hits record highs in 2011

Tue, 31 Jan 2012 www.thinktv.co.nz

In 2011 New Zealanders spent more time than ever watching Television. While the average person's viewing time of 3 hours and 22 minutes per day remained unchanged from 2010, more people tuned in each day, resulting in growth of total hours tuned of 2%. An unprecedented 2.5 million New Zealanders tuned in for the Semi-Final ...
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MediaWorks to screen 'New Girl' and 'Homeland' online before tv debuts

Mon, 30 Jan 2012 www.thinktv.co.nz

MediaWorks is premiering full episodes of two of the biggest television shows of the 2012 season online, ahead of their television broadcasts next month. Top-rating Zooey Deschenal sitcom New Girl, which is set to screen on FOUR from Tuesday 7 February, is available to watch online from today at FOUR.co.nz/NewGirl. The multi-Golden Globe winning Homeland, ...
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A patriotic ditty or three

Thu, 26 Jan 2012 www.thinktv.co.nz

Who's it for: NZTA by Clemenger BBDO Why we like it: Taking a leaf out of the book of Geoff Mack and John Grennell (or is it this guy?), the Country Calendar catchiness of the NZTA's driver fatigue ads is bound to give you a bad case of song-rash. See the other two patriotic ditties here.  
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MediaWorks TV adds Pluk to ads

Thu, 26 Jan 2012 www.thinktv.co.nz

Reprinted with the permission of Stoppress.co.nz Mobile devices are basically seen as a necessity these days. For marketers, these devices offer some very exciting creative possibilities, and MediaWorks has jumped on the 'social TV' bandwagon and released what it believes is a world-first smartphone app called Pluk that uses audio recognition technology to deliver content ...
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Television ad revenue continues to rise

Wed, 25 Jan 2012 www.thinktv.co.nz

Television advertising revenue rose a healthy 1.9% in 2011 demonstrating advertisers' increasing confidence in Television as the best medium to meet their needs. Data released today by industry body ThinkTV shows Television advertising revenue rose $11.4 million to $618.1 million in 2011 compared with $606.7 million in 2010 and $569.2 million in 2009. “The continued ...
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Authenticity pays off for Unitec

Wed, 18 Jan 2012 www.thinktv.co.nz

Who's it for: Unitec by Special Group and Film Construction. Why we like it: The final set of 60-second ads in this year-long reality-advertising series showed just how much students can change if they put their mind to it. It was a risky strategy to follow them through thick and thin, but, judging by the warm fuzzies after watching these - and the way the campaign is helping to shift perceptions of Unitec - aiming for authenticity has paid off.      
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Golden Globe Winners to Star in TV3′s new season

Mon, 16 Jan 2012 www.thinktv.co.nz

The winners of Best Drama Series and Best Musical or Comedy Series at the 2012 Golden Globes are coming to TV3 as part of a bumper line-up of new season programming which kicks off in February. The premiere series of Homeland, winner of two Golden Globes for Best Series, Drama and Best Actress, Drama (Claire ...
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Ross Dagan appointed Head of News at TVNZ

Wed, 11 Jan 2012 www.thinktv.co.nz

TVNZ has appointed Ross Dagan as the company's new Head of News and Current Affairs, Maori and Pacific Programmes. Ross Dagan is currently Director of News, Sydney, for Network 10 Australia. He is an experienced News executive who has held senior roles with Network 10 in Sydney and Brisbane, was Programme Editor for Aljazeera English ...
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