Key People

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When assessing ads we work closely with the television networks, the ASA, the Television Broadcasters' Council, the Liquor and Therapeutic Advertising Pre-vetting Services (LAPS & TAPS) and a nutritionist.

Rob Hoar - General Manager

Rob has worked in advertising and marketing since the early 1990's. Originally South African, he worked in the UK and Singapore before becoming a new New Zealander in 2004. He's been with CAB since July 2008.

Julia Turner - Head of Approvals

Julia has been with CAB for over ten years and previously held a number of positions at TVNZ. As Head of Approvals she is responsible for the consistency of CAB's commercial vetting and classifications system and its ongoing evolution.

Dan Taipua - Approvals Executive

Dan joined us from a background in film post-production and radio broadcast. He holds a B.A. from The University of Auckland with a major in Film, Television and Media Studies.

Non-Executive Directors

Sharon Daly - TVNZ

Sharon is General Manager, Research & Insights at TVNZ and is a member of the ASA's Advertising Standards Complaints Board where she represents the television broadcasting industry.

Sandy Smith - MediaWorks

Sandy is Business Development Manager for TV3 and C4 at MediaWorks and is an alternate industry member of the ASA's Advertising Standards Complaints Board.