Key People

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We're a small team but work closely with a network of advertising, media and industry specialists.

When approving and classifying commercials we work closely with the broadcasters, the Advertising Standards Authority, the New Zealand Television Broadcasters' Council, the Liquor Advertising Pre-vetting Service (LAPS), the Therapeutic Advertising Pre-vetting Service (TAPS) and a children's food nutritionist.

Rob Hoar - General Manager

Rob has worked in the advertising since 1994. He spent 10 years working in the United Kingdom on brands such as Prudential, HP and Yahoo! before moving to New Zealand in 2004 to lead the Vodafone account. He has a B. Social Science degree and an MBA from the ENPC School of International Management in Paris.

Julia Turner - Head of Approvals

Julia has been with CAB for over ten years and previously held a number of positions at TVNZ. As Head of Approvals she is responsible for the consistency of CAB's commercial vetting and classifications system and its ongoing evolution.

Dan Taipua - Approvals Executive

Dan joined us from a background in film post-production and radio broadcast. He holds a B.A. from The University of Auckland with a major in Film, Television and Media Studies.

Non-Executive Directors

Sharon Daly - TVNZ

Sharon is General Manager, Research & Insights at TVNZ and is a member of the ASA's Advertising Standards Complaints Board where she represents the television broadcasting industry.

Sandy Smith - MediaWorks

Sandy is Business Development Manager for TV3 and C4 at MediaWorks and is an alternate industry member of the ASA's Advertising Standards Complaints Board.