Codes of Practice

Every concept, script or finished commercial is assessed against the ASA's current Advertising Codes of Practice, precedents set by past Advertising Standards Complaints Broad (ASCB) decisions and the broadcaster's own house rules.

ASA's Codes of Practice

The ASA's Advertising Codes of Practice provide the rules by which all advertisements in all media (not just television) must comply.

You can click here download the complete 'Advertising Codes of Practice'' booklet.

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